SharePoint Store App deployment

Dear Community,

I'm trying to deploy a SharePoint App, it's in my appcatalog as a request.
I did approve the app which is called "Corporate News App".
My next step was a adding it, by clicking "ADD IT" but I can;t see the app anywhere and I cannot add it to my SharePoint site.

When I install the app directly (from codeplex), I'm receiving a url: something like <appprefix>-<random guid>.apps.example.com:8080/CorporateNewsApp.
On that page I can see the App.

But how can I deploy it that end-users can see the Corporate News App?
And what can be wrong when I add a App from SharePoint Store?

Thanks!,

Pascal